Thought leadership’s importance to management consulting growth

In a recent Forbes article, Russ Alan Prince details how competitive pressures among management consultants has made thought leadership an effective way to secure new clients. And Braden Kelly explained in a recent article how these competitive pressures […]

Long form content leads to high search engine rankings

In a crowded, competitive market for the attention of customers and clients online, long-form content has become a key differentiator for the strategically sophisticated business, as a number of industry experts have detailed. In particular: Long form […]

Essentials of Content Marketing #3: An editorial calendar

While many business have turned to content marketing as a means to attract new clients or customers — some have not adopted one of the most essential elements of these efforts — an editorial calendar. As Sydney […]

8 reasons why your business should outsource digital marketing

Many business would benefit a great deal from outsourcing some or all of their digital marketing efforts — as these efforts are complicated and require specialized expertise.  A recent series of articles provides some of the best […]

Essentials of Content Marketing Part #2: Research

This post is the second in a series dedicated to examining the components of content marketing.  In the first post in the series, strategy was examined.  This post discusses the importance of research and identifies some important […]

Essentials of Content Marketing Part #1: Strategy

The ascendance of content marketing More and more companies are now utilizing the internet as a means by which to communicate with key audiences.  And this communication is commonly referred to as content marketing.  Content marketing utilizes […]

The emerging global virtual workplace: A work in progress

The virtual global workforce is already here.  It just may not seem apparent.  When people log in to their smartphones to check email or apps for messages – call on clients or their office — from locations […]

Why remote work has a bright future

Remote work has arrived and is going to continue to penetrate the world’s labor markets.  Not just for the full-time workforce in traditional employment and telecommuting — but also for those who are location-independent Digital Nomads.  Too, […]

How social media is being used to successfully promote international trade and investment

Organizations supporting international trade and investment facilitation are “exploring new platforms and showing greater confidence in their abilities to use social media effectively”, according to a recent Holmes Report, citing a study by Kellen and ComRes. International […]

6 content marketing essentials for Fintech companies

Financial services is in the process of significant change where technology is being utilized to help provide customers with a greater range and sophistication of services.  These financial services technology companies are most often referred to as […]

Companies that publish are growing at “breakneck speed”

Companies that publish are growing at “breakneck speed”, according to Neil Patel, in a recent article in Inc.   As Patel detailed: “Companies that defy expectations, disrupt industries, and forge an indelible presence” are achieving that growth. […]

New report: 9 EU nations “embracing the digital economy”

According to a recent study by the Boston Consulting Group — EU member states Belgium, Denmark, Estonia, Finland, Ireland, Luxembourg, the Netherlands, Norway and Sweden — have “warmly embraced the digital revolution”.  Details of the report were […]