9 ways to use social media to promote business events

Social media can be used very effectively to promote business events.  Even if your firm or organization hasn’t yet utilized social media to promote events — here’s an inspirational story:  One very high-profile business organization has successfully gone […]

Harold Evans explains to Charlie Rose “why writing well matters”

Former editor of Britain’s Sunday Times and Editor at Large for Reuters Sir Harold Evans explained why he’s driven crazy by a lot of the “increasingly incomprehensible” business language today in a recent interview with Charlie Rose.  “What […]

New Deloitte-Forbes study: 1/3 of C-Suite executives prefer reading long-form print content

A new report from Forbes and Deloitte details how top executives prefer to receive business insights.   300 C-suite executives from around the world were surveyed to produce the report, entitled: Thought Leadership in Action: Strategic Content to […]

How a blog can help your business generate more publicity

Competition for available media coverage continues to increase Competition for available media coverage continues to increase amid a sea of press releases and publicity efforts, according to an article by Ian Felton in SEO Chat.  As a […]

If there’s ever been a time to build your own audience for your company…it’s now

Frank Strong, writing recently in Sword and the Script Blog, details how traditional advertising and social media have become, except for the very well-funded brands – more difficult to utilize to promote companies. Without well-researched, trustworthy written […]

Digital engagement seen as key to expanding the influence of Think Tanks

Digital engagement is seen as increasingly important to the success of public policy think tanks — according to industry experts. Writing recently on LinkedIn Pulse — Dermot Finch (@dermotfinch) of Great Britain’s Prince’s Trust and a founder […]

Thought leadership’s importance to management consulting growth

In a recent Forbes article, Russ Alan Prince details how competitive pressures among management consultants has made thought leadership an effective way to secure new clients. And Braden Kelly explained in a recent article how these competitive pressures […]

Long form content leads to high search engine rankings

In a crowded, competitive market for the attention of customers and clients online, long-form content has become a key differentiator for the strategically sophisticated business, as a number of industry experts have detailed. In particular: Long form […]

Essentials of Content Marketing #3: An editorial calendar

While many business have turned to content marketing as a means to attract new clients or customers — some have not adopted one of the most essential elements of these efforts — an editorial calendar. As Sydney […]

8 reasons why your business should outsource digital marketing

Many business would benefit a great deal from outsourcing some or all of their digital marketing efforts — as these efforts are complicated and require specialized expertise.  A recent series of articles provides some of the best […]

Essentials of Content Marketing Part #2: Research

This post is the second in a series dedicated to examining the components of content marketing.  In the first post in the series, strategy was examined.  This post discusses the importance of research and identifies some important […]