Want to achieve thought leadership status? Hire a professional writer

If you work in a large business that is seeking to become an industry thought leader, the assistance of a professional writer is imperative to achieve success. As thought leadership expert Russ Alan Prince has detailed in […]

5 digital thought leadership platforms worth emulating

Thought leadership initiatives require social media platforms in order to succeed, according to a 2015 article in Law Practice Today by Guy Alvarez, founder and CEO of Good2bSocial, and Lee Garfinkle, chief marketing and business development officer of […]

How to use online content marketing to increase Middle-Market deal flow

Sophisticated content about the details of the Midmarket deal making process will generate more deal flow for Middle Market advisors, according to a webinar conducted by John Carvalho, President of Divestopedia and Stone Oak Capital Inc. The […]

Leveraging Social Media for More Deal Flow: 10 Resources for Middle Market Advisors

The National Center for the Middle Market details in an article by Dorie Clark, that “social media is a powerful sales and marketing tool [for Middle Market Advisors], but it’s important to recognize you’re playing the long […]

10 ways to use Twitter to promote business blogs

Blogs are a very effective method for generating new business leads, however a blog itself needs to be promoted to be fully effective.  Among the most effective ways to promote a blog is informed use of Twitter, […]

How to write blog posts that generate new client leads

The ultimate goal of any content marketing initiative is to generate new potential client leads.   Julie Neidlinger, writing in Single Grain, explains that: “There’s a general misunderstanding among most bloggers: you think that simply getting people […]

Social media has made international trade more accessible

“Social media has made international trade more accessible”, says Tuck Shop Trading Co.’s Founder Lyndsay Borschke, in an interview with Jeff Brownlee of ExportWise, a publication of EDC, Canada’s export credit agency. 96% of consumers are outside […]

9 ways to use social media to promote business events

Social media can be used very effectively to promote business events.  Even if your firm or organization hasn’t yet utilized social media to promote events — here’s an inspirational story:  One very high-profile business organization has successfully gone […]

Harold Evans explains “why writing well matters”

Former editor of Britain’s Sunday Times and Editor at Large for Reuters Sir Harold Evans explained why he’s driven crazy by a lot of the “increasingly incomprehensible” business language today in a recent interview with Charlie Rose.  “What […]

Deloitte-Forbes study: 1/3 of C-Suite executives prefer reading long-form print content

A 2017 report from Forbes and Deloitte details how top executives prefer to receive business insights.   300 C-suite executives from around the world were surveyed to produce the report, entitled: Thought Leadership in Action: Strategic Content to Help […]

How a blog can help your business generate more publicity

Competition for available media coverage continues to increase Competition for available media coverage continues to increase amid a sea of press releases and publicity efforts, according to an article by Ian Felton in SEO Chat.  As a […]