An article by Chris Warden on JeffBullas.com succinctly details what to look for in a great content writer.  As Warden details: “In an age where content is the new gold standard of web-related and social media marketing; it’s time to start producing great content or find someone who can.”

He explains that great writers are capable of creating content which is informative enough to lead customers or clients to take a desired action.  And that while anyone might have the ability to write, not everyone is a good writer.  Warden argues that if you’re not confident in your writing ability — or I would add – don’t have the time to produce excellent content — then it’s time to find a great writer to help you do so.

Warden details 5 key attributes to look for in a writer who can be trusted to consistently produce great content:

  1. Commitment to meeting deadlines 

Deadlines are about as important as the content itself.   Professional writers know this and always produce content in a timely fashion.

2. Ability to articulate your message in writing

Great writers have the ability to craft distinctive written messages capable of articulating the unique story of each client.

3. Adaptability

In today’s digital world – written communications take a variety of forms transmitted via a number of mediums.  Great writers are capable of understanding how to write for specific audiences and the specific mediums you’ll be utilizing

4. Ability to conduct effective research

What underpins good content and makes it meaningful is:  Good research.  Great writers are able to effectively research topics to help underpin your message with verifiable information of specific relevance to your unique audience.

5. Availability

A professional writer should be able to turn around even the most challenging content on short time frames.  Warden explains that: “This is one of the most profound arguments for hiring professional, full-time writers rather than hobbyists and those that use content as a means to derive a second form of income.”

Finding good writers isn’t easy

In the age of content marketing, finding and retaining a great writer isn’t easy – but producing client-focused superior content on a regular basis – requires it.

John Grimley provides clients with writing, editing, research and strategy services.  If you would like to discuss your specific needs — please complete the form below to arrange a time for a discussion:

Posted by John Grimley

John Grimley provides custom communications services to professional services firms operating in international markets.

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