Category: Business Development

Thought leadership’s importance to management consulting growth

In a recent Forbes article, Russ Alan Prince details how competitive pressures among management consultants has made thought leadership an effective way to secure new clients. And Braden Kelly explained in a recent article how these competitive pressures […]

How Public Affairs advisors can utilize social media to reach a global audience

Social Media provides “an endlessly scalable platform for broadcasting messages to mass audiences”, according to Ryan Holmes (@invoker), CEO of HootSuite, in a recent article on the World Economic Forum website.  Holmes also noted that while many CEO’s […]

White Papers: A top tactic for B2B lead-generation

Content marketing comes in a variety of forms.  Notably, however, white papers and sponsored emails are the “two top tactics for B2B lead-generation”, according to a Business.com report published in 2013, which Matt McGee (@mattmcgee) detailed in MarketingLand.com.  Of […]

One of the most valuable things you can send a prospective client is a blog post

Providing a prospective client with a blogpost that has been written with them or more generally their industry sector in mind can go a long well in helping to secure a follow-up discussion with that client and […]

Why mobile copywriting is important for public affairs marketing

Mobile marketing has become an important tool for public affairs consultants seeking to communicate with key audiences.   As much as the internet has changed public affairs advocacy, it has equally changed how public affairs consulting practices […]

Why changing buying behavior makes it important to market with content

Use of the internet as a means to learn about purchasing options – has fundamentally changed the way those purchases are being made, as Jose Sanchez (@zesanchezr) wrote recently in Sales for Life (@MySales4Life). And these patterns apply across the whole […]