Category: Media Relations

How a blog can help your business generate more publicity

Competition for available media coverage continues to increase Competition for available media coverage continues to increase amid a sea of press releases and publicity efforts, according to an article by Ian Felton in SEO Chat.  As a […]

If there’s ever been a time to build your own audience for your company…it’s now

Frank Strong, writing recently in Sword and the Script Blog, details how traditional advertising and social media have become, except for the very well-funded brands – more difficult to utilize to promote companies. Without well-researched, trustworthy written […]

Digital engagement seen as key to expanding the influence of Think Tanks

Digital engagement is seen as increasingly important to the success of public policy think tanks — according to industry experts. Writing recently on LinkedIn Pulse — Dermot Finch (@dermotfinch) of Great Britain’s Prince’s Trust and a founder […]

How social media is being used to successfully promote international trade and investment

Organizations supporting international trade and investment facilitation are “exploring new platforms and showing greater confidence in their abilities to use social media effectively”, according to a recent Holmes Report, citing a study by Kellen and ComRes. International […]

Business professionals: Why and how to become a regular news commentator

Whether you’re in corporate management, a lawyer or other professional – becoming a regular news commentator can be very helpful to the success of your business. Many will be familiar with leading lawyers or corporate CEO’s who […]

8 reasons why your company should be on Twitter

Companies are increasingly using the internet as a means by which to communicate with key audiences.  And as Ed Adler (@eadler12) recently outlined in PRWeek, Twitter may be the best place for corporate executives to begin online engagement. […]

5 reasons to establish a corporate blog

Edward Gerwin, Jr. recently outlined in UPS’ Longitudes blog how the internet is affording more opportunity to companies seeking to expand globally.   But importantly, with approximately 3 billion people connected to the internet — the opportunities for those who would […]