Category: Research

New Deloitte-Forbes study: 1/3 of C-Suite executives prefer reading long-form print content

A new report from Forbes and Deloitte details how top executives prefer to receive business insights.   300 C-suite executives from around the world were surveyed to produce the report, entitled: Thought Leadership in Action: Strategic Content to […]

If there’s ever been a time to build your own audience for your company…it’s now

Frank Strong, writing recently in Sword and the Script Blog, details how traditional advertising and social media have become, except for the very well-funded brands – more difficult to utilize to promote companies. Without well-researched, trustworthy written […]

Digital engagement seen as key to expanding the influence of Think Tanks

Digital engagement is seen as increasingly important to the success of public policy think tanks — according to industry experts. Writing recently on LinkedIn Pulse — Dermot Finch (@dermotfinch) of Great Britain’s Prince’s Trust and a founder […]

Thought leadership’s importance to management consulting growth

In a recent Forbes article, Russ Alan Prince details how competitive pressures among management consultants has made thought leadership an effective way to secure new clients. And Braden Kelly explained in a recent article how these competitive pressures […]

How to find a great writer to produce your content

An article by Chris Warden on JeffBullas.com succinctly details what to look for in a great content writer.  As Warden details: “In an age where content is the new gold standard of web-related and social media marketing; […]

White Papers: A top tactic for B2B lead-generation

Content marketing comes in a variety of forms.  Notably, however, white papers and sponsored emails are the “two top tactics for B2B lead-generation”, according to a Business.com report published in 2013, which Matt McGee (@mattmcgee) detailed in MarketingLand.com.  Of […]