Category: Social Media

Social media has made international trade more accessible

“Social media has made international trade more accessible”, says Tuck Shop Trading Co.’s Founder Lyndsay Borschke, in an interview with Jeff Brownlee of ExportWise, a publication of EDC, Canada’s export credit agency. 96% of consumers are outside […]

9 ways to use social media to promote business events

Social media can be used very effectively to promote business events.  Even if your firm or organization hasn’t yet utilized social media to promote events — here’s an inspirational story:  One very high-profile business organization has successfully gone […]

If there’s ever been a time to build your own audience for your company…it’s now

Frank Strong, writing recently in Sword and the Script Blog, details how traditional advertising and social media have become, except for the very well-funded brands – more difficult to utilize to promote companies. Without well-researched, trustworthy written […]

Digital engagement seen as key to expanding the influence of Think Tanks

Digital engagement is seen as increasingly important to the success of public policy think tanks — according to industry experts. Writing recently on LinkedIn Pulse — Dermot Finch (@dermotfinch) of Great Britain’s Prince’s Trust and a founder […]

Long form content leads to high search engine rankings

In a crowded, competitive market for the attention of customers and clients online, long-form content has become a key differentiator for the strategically sophisticated business, as a number of industry experts have detailed. In particular: Long form […]

Essentials of Content Marketing #3: An editorial calendar

While many business have turned to content marketing as a means to attract new clients or customers — some have not adopted one of the most essential elements of these efforts — an editorial calendar. As Sydney […]

8 reasons why your business should outsource digital marketing

Many business would benefit a great deal from outsourcing some or all of their digital marketing efforts — as these efforts are complicated and require specialized expertise.  A recent series of articles provides some of the best […]

Essentials of Content Marketing Part #2: Research

This post is the second in a series dedicated to examining the components of content marketing.  In the first post in the series, strategy was examined.  This post discusses the importance of research and identifies some important […]

Essentials of Content Marketing Part #1: Strategy

The ascendance of content marketing More and more companies are now utilizing the internet as a means by which to communicate with key audiences.  And this communication is commonly referred to as content marketing.  Content marketing utilizes […]

How social media is being used to successfully promote international trade and investment

Organizations supporting international trade and investment facilitation are “exploring new platforms and showing greater confidence in their abilities to use social media effectively”, according to a recent Holmes Report, citing a study by Kellen and ComRes. International […]

6 content marketing essentials for Fintech companies

Financial services is in the process of significant change where technology is being utilized to help provide customers with a greater range and sophistication of services.  These financial services technology companies are most often referred to as […]