Essentials of Content Marketing Part #1: Strategy

The ascendance of content marketing More and more companies are now utilizing the internet as a means by which to communicate with key audiences.  And this communication is commonly referred to as content marketing.  Content marketing utilizes […]

The emerging global virtual workplace: A work in progress

The virtual global workforce is already here.  It just may not seem apparent.  When people log in to their smartphones to check email or apps for messages – call on clients or their office — from locations […]

Why remote work has a bright future

Remote work has arrived and is going to continue to penetrate the world’s labor markets.  Not just for the full-time workforce in traditional employment and telecommuting — but also for those who are location-independent Digital Nomads.  Too, […]

How social media is being used to successfully promote international trade and investment

Organizations supporting international trade and investment facilitation are “exploring new platforms and showing greater confidence in their abilities to use social media effectively”, according to a recent Holmes Report, citing a study by Kellen and ComRes. International […]

6 content marketing essentials for Fintech companies

Financial services is in the process of significant change where technology is being utilized to help provide customers with a greater range and sophistication of services.  These financial services technology companies are most often referred to as […]

Companies that publish are growing at “breakneck speed”

Companies that publish are growing at “breakneck speed”, according to Neil Patel, in a recent article in Inc.   As Patel detailed: “Companies that defy expectations, disrupt industries, and forge an indelible presence” are achieving that growth. […]

New report: 9 EU nations “embracing the digital economy”

According to a recent study by the Boston Consulting Group — EU member states Belgium, Denmark, Estonia, Finland, Ireland, Luxembourg, the Netherlands, Norway and Sweden — have “warmly embraced the digital revolution”.  Details of the report were […]

4 essential qualities of an excellent Public Affairs content writer

As online communications continue to disrupt traditional industries, so too are they impacting both the practice of Public Affairs advocacy, as well as the ability of advisors to attract and retain new clients. Importantly, communications have now […]

Why it’s important for professional services firms to develop thought leadership

Companies are turning to online sources of information when seeking to be educated buyers of consulting services, according to an article by Braden Kelley.  It is vital, therefore, as Mark Clemente details, for firms to seek to […]

How to find a great writer to produce your content

An article by Chris Warden on JeffBullas.com succinctly details what to look for in a great content writer.  As Warden details: “In an age where content is the new gold standard of web-related and social media marketing; […]

Why great writing is vital to the success of professional services firms

“A professional services firm’s articles, proposals, presentations, studies, brochures, and books are the physical embodiments of its expertise.  In effect, for professional services firms, their words are their products, and it’s critical for them to exhibit great […]

Business professionals: Why and how to become a regular news commentator

Whether you’re in corporate management, a lawyer or other professional – becoming a regular news commentator can be very helpful to the success of your business. Many will be familiar with leading lawyers or corporate CEO’s who […]