Business professionals: Why and how to become a regular news commentator

Whether you’re in corporate management, a lawyer or other professional – becoming a regular news commentator can be very helpful to the success of your business. Many will be familiar with leading lawyers or corporate CEO’s who […]

How Public Affairs advisors can utilize social media to reach a global audience

Social Media provides “an endlessly scalable platform for broadcasting messages to mass audiences”, according to Ryan Holmes (@invoker), CEO of HootSuite, in a recent article on the World Economic Forum website.  Holmes also noted that while many CEO’s […]

White Papers: A top tactic for B2B lead-generation

Content marketing comes in a variety of forms.  Notably, however, white papers and sponsored emails are the “two top tactics for B2B lead-generation”, according to a Business.com report published in 2013, which Matt McGee (@mattmcgee) detailed in MarketingLand.com.  Of […]

Social media savvy writers in demand in a digital age

Companies are increasingly seeing digital engagement and attracting and retaining the talent needed to accomplish this goal — as integral to their future growth, as McKinsey recently outlined in a report entitled:   Cracking the digital code: McKinsey […]

One of the most valuable things you can send a prospective client is a blog post

Providing a prospective client with a blogpost that has been written with them or more generally their industry sector in mind can go a long well in helping to secure a follow-up discussion with that client and […]

8 reasons why your company should be on Twitter

Companies are increasingly using the internet as a means by which to communicate with key audiences.  And as Ed Adler (@eadler12) recently outlined in PRWeek, Twitter may be the best place for corporate executives to begin online engagement. […]

“Long form content” among digital trends of Davos 2016

Long form content is among 5 digital trends of Davos 2016, according to Marcia Newbert (@EdelmanDC), writing in Edleman Digital Blog. As Newbert explained, each January, “the Annual Meeting of the World Economic Forum (WEF) in Davos, […]

Quality, not quantity, is key to content marketing success

In a recent report by Emily Tan (@kahani) in PRWeek, Ogilvy PR’s global chairman, Chris Graves (@CGraves) explained why quality, not quantity, is key to content marketing success. “The rise of the brand newsroom”, Tan detailed, “has resulted […]

Social media: A cost-effective way to strengthen private equity-corporate relationships

“Private equity investing is a relationship business. As more of our personal relationships move online, social media becomes a very cost-effective way to strengthen a firm’s corporate relationships”, as David Teten (@dteten) observed in a 2013 article […]

How social media engagement is helping traditional newspapers reach new heights

As Lucia Moses (@lmoses) reported today in DigiDay, The Washington Post recently surpassed the New York Times in online traffic via a strategy that includes increased social media engagement efforts, including: Facebook “Digital news outlets today can […]

Business Insider sale: Implications for corporate and professional services publishing

Corporate and professional services firms can learn something from the recent acquisition of online digital news magazine Business Insider (@businessinsider) by European publishing company Axel Springer (@axelspringer_EN):  Online publishing is something you should be embracing. Last month, Julia Greenberg […]