How to find a great writer to produce your content

An article by Chris Warden on succinctly details what to look for in a great content writer.  As Warden details: “In an age where content is the new gold standard of web-related and social media marketing; […]

Why great writing is vital to the success of professional services firms

“A professional services firm’s articles, proposals, presentations, studies, brochures, and books are the physical embodiments of its expertise.  In effect, for professional services firms, their words are their products, and it’s critical for them to exhibit great […]

Business professionals: Why and how to become a regular news commentator

Whether you’re in corporate management, a lawyer or other professional – becoming a regular news commentator can be very helpful to the success of your business. Many will be familiar with leading lawyers or corporate CEO’s who […]

How Public Affairs advisors can utilize social media to reach a global audience

Social Media provides “an endlessly scalable platform for broadcasting messages to mass audiences”, according to Ryan Holmes (@invoker), CEO of HootSuite, in a recent article on the World Economic Forum website.  Holmes also noted that while many CEO’s […]

White Papers: A top tactic for B2B lead-generation

Content marketing comes in a variety of forms.  Notably, however, white papers and sponsored emails are the “two top tactics for B2B lead-generation”, according to a report published in 2013, which Matt McGee (@mattmcgee) detailed in  Of […]

Social media savvy writers in demand in a digital age

Companies are increasingly seeing digital engagement and attracting and retaining the talent needed to accomplish this goal — as integral to their future growth, as McKinsey recently outlined in a report entitled:   Cracking the digital code: McKinsey […]

One of the most valuable things you can send a prospective client is a blog post

Providing a prospective client with a blogpost that has been written with them or more generally their industry sector in mind can go a long well in helping to secure a follow-up discussion with that client and […]

8 reasons why your company should be on Twitter

Companies are increasingly using the internet as a means by which to communicate with key audiences.  And as Ed Adler (@eadler12) recently outlined in PRWeek, Twitter may be the best place for corporate executives to begin online engagement. […]

“Long form content” among digital trends of Davos 2016

Long form content is among 5 digital trends of Davos 2016, according to Marcia Newbert (@EdelmanDC), writing in Edleman Digital Blog. As Newbert explained, each January, “the Annual Meeting of the World Economic Forum (WEF) in Davos, […]

Quality, not quantity, is key to content marketing success

In a recent report by Emily Tan (@kahani) in PRWeek, Ogilvy PR’s global chairman, Chris Graves (@CGraves) explained why quality, not quantity, is key to content marketing success. “The rise of the brand newsroom”, Tan detailed, “has resulted […]

Social media: A cost-effective way to strengthen private equity-corporate relationships

“Private equity investing is a relationship business. As more of our personal relationships move online, social media becomes a very cost-effective way to strengthen a firm’s corporate relationships”, as David Teten (@dteten) observed in a 2013 article […]