Why a good writer is integral to social media success

Writers are integral to the success of a company’s social media efforts, wrote Susanna Gebauer (@dreckbaerfrau) in The Social Marketers Blog last April.  When it comes to marketing a business online, she explained, a writer is a “savior of […]

5 reasons to establish a corporate blog

Edward Gerwin, Jr. recently outlined in UPS’ Longitudes blog how the internet is affording more opportunity to companies seeking to expand globally.   But importantly, with approximately 3 billion people connected to the internet — the opportunities for those who would […]

Why mobile copywriting is important for public affairs marketing

Mobile marketing has become an important tool for public affairs consultants seeking to communicate with key audiences.   As much as the internet has changed public affairs advocacy, it has equally changed how public affairs consulting practices […]

Why changing buying behavior makes it important to market with content

Use of the internet as a means to learn about purchasing options – has fundamentally changed the way those purchases are being made, as Jose Sanchez (@zesanchezr) wrote recently in Sales for Life (@MySales4Life). And these patterns apply across the whole […]

Middle Market Advisors: Diversify where and how you publish

“More people are getting news from Facebook and Twitter than ever”, writes Julia Greenberg (@julia_greenberg) in Wired this week, citing a new report from the Pew Research Center that “found that more than half of all Facebook and Twitter users […]

Good writers make complex businesses easier to understand

Good writers are integral to the B2B content marketing process, writes Radha Giri (@radhagiri) in Your Story last month.  Giri’s article, entitled:  7 traits to look for in B2B content marketers, outlines how content marketing has become “the backbone of most of marketing […]