John Grimley provides custom communications services to professional services firms operating in international markets, including writing & editing, research, social media strategy and management, business development strategy and management, and media relations support.
Writing & Editing
Strategic development and use of sophisticated written materials for use on and off digital platforms can make a significant positive difference in the success of any business or organization. Based on more than 25 years international professional experience, John Grimley provides sophisticated writing and editing services for discerning audiences including the production of white papers, topical articles, press releases and media relations materials, requests for proposals (RFP’s), custom proposals, books, e-books, marketing material, directory submissions, social media content, website content, research-driven semi-scholarly studies and quasi-legal articles and analysis.
Fundamental to business development initiatives, the production of written works, or vital organizational strategic decision is reliable quantitative and qualitative research. Based on more than 25 years international professional experience, John Grimley helps clients generate research in support of a range of content, business development and organizational strategic initiatives.
Social Media Strategy & Management
Effective use of social media can play a significant role in the ability for a company or professional services firm to build brand awareness, attract new clients and communicate with key audiences. Based on extensive international professional experience, John Grimley helps clients develop and maintain strategic social media initiatives including the production of a range of content options, the selection of relevant social media channels and the management of content distribution across those channels, the integration of these efforts with customer relationship management systems and sales or business development initiatives, and the use of analytics to inform ongoing efforts and help measure return on investment.
Business Development Strategy & Management
Effective business development in a digital world is a mixture of both inbound digital marketing and outbound sales disciplines. A custom-tailored strategy properly designed and implemented with this in mind is vital for success. Over a more than 25 year career in international business development, John Grimley has helped generate new greenfield revenue for the providers of often highly complex professional and consulting services. Notably, Dr. George Beaton of Australia’s Beaton Research and Consulting calls John “the foremost exponent” of the concept of the sales function in BigLaw firms. John provides clients with a 360 degree consulting service offer which helps them maximize their ability to generate revenue in international markets at all stages of the business development cycle – from identification and pursuit to capture of new business via both client-facing outbound sales efforts as well as inbound marketing initiatives. Properly designed and implemented, outbound business development and inbound marketing initiatives working well together can add significant value to revenue goals.
Media Relations Support
Effective interface with traditional print and broadcast media as well as new digital media including sector influencers is an essential component of a holistic communications strategy. John Grimley uniquely assists each client based on 25 years of international experience gained while working on a wide range of media relations initiatives for government officials in the EU and US, non-governmental organizations, multinational companies and professional services firms
Please use the contact form below for more information or to arrange for a discussion about your organization’s unique needs and how John may be able to assist: