Tag: content marketing for business

Essentials of Content Marketing #3: An editorial calendar

While many business have turned to content marketing as a means to attract new clients or customers — some have not adopted one of the most essential elements of these efforts — an editorial calendar. As Sydney […]

8 reasons why your business should outsource digital marketing

Many business would benefit a great deal from outsourcing some or all of their digital marketing efforts — as these efforts are complicated and require specialized expertise.  A recent series of articles provides some of the best […]

Essentials of Content Marketing Part #2: Research

This post is the second in a series dedicated to examining the components of content marketing.  In the first post in the series, strategy was examined.  This post discusses the importance of research and identifies some important […]

Essentials of Content Marketing Part #1: Strategy

The ascendance of content marketing More and more companies are now utilizing the internet as a means by which to communicate with key audiences.  And this communication is commonly referred to as content marketing.  Content marketing utilizes […]

Why it’s important for professional services firms to develop thought leadership

Companies are turning to online sources of information when seeking to be educated buyers of consulting services, according to an article by Braden Kelley.  It is vital, therefore, as Mark Clemente details, for firms to seek to […]

How to find a great writer to produce your content

An article by Chris Warden on JeffBullas.com succinctly details what to look for in a great content writer.  As Warden details: “In an age where content is the new gold standard of web-related and social media marketing; […]

Why great writing is vital to the success of professional services firms

“A professional services firm’s articles, proposals, presentations, studies, brochures, and books are the physical embodiments of its expertise.  In effect, for professional services firms, their words are their products, and it’s critical for them to exhibit great […]

White Papers: A top tactic for B2B lead-generation

Content marketing comes in a variety of forms.  Notably, however, white papers and sponsored emails are the “two top tactics for B2B lead-generation”, according to a Business.com report published in 2013, which Matt McGee (@mattmcgee) detailed in MarketingLand.com.  Of […]

Social media savvy writers in demand in a digital age

Companies are increasingly seeing digital engagement and attracting and retaining the talent needed to accomplish this goal — as integral to their future growth, as McKinsey recently outlined in a report entitled:   Cracking the digital code: McKinsey […]

One of the most valuable things you can send a prospective client is a blog post

Providing a prospective client with a blogpost that has been written with them or more generally their industry sector in mind can go a long well in helping to secure a follow-up discussion with that client and […]

“Long form content” among digital trends of Davos 2016

Long form content is among 5 digital trends of Davos 2016, according to Marcia Newbert (@EdelmanDC), writing in Edleman Digital Blog. As Newbert explained, each January, “the Annual Meeting of the World Economic Forum (WEF) in Davos, […]

Quality, not quantity, is key to content marketing success

In a recent report by Emily Tan (@kahani) in PRWeek, Ogilvy PR’s global chairman, Chris Graves (@CGraves) explained why quality, not quantity, is key to content marketing success. “The rise of the brand newsroom”, Tan detailed, “has resulted […]