Tag: content writing for business

Thought leadership’s importance to management consulting growth

In a recent Forbes article, Russ Alan Prince details how competitive pressures among management consultants has made thought leadership an effective way to secure new clients. And Braden Kelly explained in a recent article how these competitive pressures […]

Essentials of Content Marketing #3: An editorial calendar

While many business have turned to content marketing as a means to attract new clients or customers — some have not adopted one of the most essential elements of these efforts — an editorial calendar. As Sydney […]

Companies that publish are growing at “breakneck speed”

Companies that publish are growing at “breakneck speed”, according to Neil Patel, in a recent article in Inc.   As Patel detailed: “Companies that defy expectations, disrupt industries, and forge an indelible presence” are achieving that growth. […]

Why it’s important for professional services firms to develop thought leadership

Companies are turning to online sources of information when seeking to be educated buyers of consulting services, according to an article by Braden Kelley.  It is vital, therefore, as Mark Clemente details, for firms to seek to […]

Why great writing is vital to the success of professional services firms

“A professional services firm’s articles, proposals, presentations, studies, brochures, and books are the physical embodiments of its expertise.  In effect, for professional services firms, their words are their products, and it’s critical for them to exhibit great […]

White Papers: A top tactic for B2B lead-generation

Content marketing comes in a variety of forms.  Notably, however, white papers and sponsored emails are the “two top tactics for B2B lead-generation”, according to a Business.com report published in 2013, which Matt McGee (@mattmcgee) detailed in MarketingLand.com.  Of […]

Social media savvy writers in demand in a digital age

Companies are increasingly seeing digital engagement and attracting and retaining the talent needed to accomplish this goal — as integral to their future growth, as McKinsey recently outlined in a report entitled:   Cracking the digital code: McKinsey […]

One of the most valuable things you can send a prospective client is a blog post

Providing a prospective client with a blogpost that has been written with them or more generally their industry sector in mind can go a long well in helping to secure a follow-up discussion with that client and […]

Good writers make complex businesses easier to understand

Good writers are integral to the B2B content marketing process, writes Radha Giri (@radhagiri) in Your Story last month.  Giri’s article, entitled:  7 traits to look for in B2B content marketers, outlines how content marketing has become “the backbone of most of marketing […]