Tag: social media for public affairs

9 ways to use social media to promote business events

Social media can be used very effectively to promote business events.  Even if your firm or organization hasn’t yet utilized social media to promote events — here’s an inspirational story:  One very high-profile business organization has successfully gone […]

4 essential qualities of an excellent Public Affairs content writer

As online communications continue to disrupt traditional industries, so too are they impacting both the practice of Public Affairs advocacy, as well as the ability of advisors to attract and retain new clients. Importantly, communications have now […]

Why it’s important for professional services firms to develop thought leadership

Companies are turning to online sources of information when seeking to be educated buyers of consulting services, according to an article by Braden Kelley.  It is vital, therefore, as Mark Clemente details, for firms to seek to […]

How to find a great writer to produce your content

An article by Chris Warden on JeffBullas.com succinctly details what to look for in a great content writer.  As Warden details: “In an age where content is the new gold standard of web-related and social media marketing; […]

How Public Affairs advisors can utilize social media to reach a global audience

Social Media provides “an endlessly scalable platform for broadcasting messages to mass audiences”, according to Ryan Holmes (@invoker), CEO of HootSuite, in a recent article on the World Economic Forum website.  Holmes also noted that while many CEO’s […]

Delegating social media: No easy task

Approximately 40% of the world’s population is connected to the internet, the growth of which you can view live here.  “In 1995, it was less than 1%.  The number of internet users has increased tenfold from 1999 […]

Why a good writer is integral to social media success

Writers are integral to the success of a company’s social media efforts, wrote Susanna Gebauer (@dreckbaerfrau) in The Social Marketers Blog last April.  When it comes to marketing a business online, she explained, a writer is a “savior of […]

5 reasons to establish a corporate blog

Edward Gerwin, Jr. recently outlined in UPS’ Longitudes blog how the internet is affording more opportunity to companies seeking to expand globally.   But importantly, with approximately 3 billion people connected to the internet — the opportunities for those who would […]

Why mobile copywriting is important for public affairs marketing

Mobile marketing has become an important tool for public affairs consultants seeking to communicate with key audiences.   As much as the internet has changed public affairs advocacy, it has equally changed how public affairs consulting practices […]