Tag: social media marketing for private equity

8 reasons why your business should outsource digital marketing

Many business would benefit a great deal from outsourcing some or all of their digital marketing efforts — as these efforts are complicated and require specialized expertise.  A recent series of articles provides some of the best […]

Essentials of Content Marketing Part #1: Strategy

The ascendance of content marketing More and more companies are now utilizing the internet as a means by which to communicate with key audiences.  And this communication is commonly referred to as content marketing.  Content marketing utilizes […]

8 reasons why your company should be on Twitter

Companies are increasingly using the internet as a means by which to communicate with key audiences.  And as Ed Adler (@eadler12) recently outlined in PRWeek, Twitter may be the best place for corporate executives to begin online engagement. […]

“Long form content” among digital trends of Davos 2016

Long form content is among 5 digital trends of Davos 2016, according to Marcia Newbert (@EdelmanDC), writing in Edleman Digital Blog. As Newbert explained, each January, “the Annual Meeting of the World Economic Forum (WEF) in Davos, […]

Social media: A cost-effective way to strengthen private equity-corporate relationships

“Private equity investing is a relationship business. As more of our personal relationships move online, social media becomes a very cost-effective way to strengthen a firm’s corporate relationships”, as David Teten (@dteten) observed in a 2013 article […]

How social media engagement is helping traditional newspapers reach new heights

As Lucia Moses (@lmoses) reported today in DigiDay, The Washington Post recently surpassed the New York Times in online traffic via a strategy that includes increased social media engagement efforts, including: Facebook “Digital news outlets today can […]

Business Insider sale: Implications for corporate and professional services publishing

Corporate and professional services firms can learn something from the recent acquisition of online digital news magazine Business Insider (@businessinsider) by European publishing company Axel Springer (@axelspringer_EN):  Online publishing is something you should be embracing. Last month, Julia Greenberg […]

Why a good writer is integral to social media success

Writers are integral to the success of a company’s social media efforts, wrote Susanna Gebauer (@dreckbaerfrau) in The Social Marketers Blog last April.  When it comes to marketing a business online, she explained, a writer is a “savior of […]

5 reasons to establish a corporate blog

Edward Gerwin, Jr. recently outlined in UPS’ Longitudes blog how the internet is affording more opportunity to companies seeking to expand globally.   But importantly, with approximately 3 billion people connected to the internet — the opportunities for those who would […]

Why changing buying behavior makes it important to market with content

Use of the internet as a means to learn about purchasing options – has fundamentally changed the way those purchases are being made, as Jose Sanchez (@zesanchezr) wrote recently in Sales for Life (@MySales4Life). And these patterns apply across the whole […]

Middle Market Advisors: Diversify where and how you publish

“More people are getting news from Facebook and Twitter than ever”, writes Julia Greenberg (@julia_greenberg) in Wired this week, citing a new report from the Pew Research Center that “found that more than half of all Facebook and Twitter users […]

Good writers make complex businesses easier to understand

Good writers are integral to the B2B content marketing process, writes Radha Giri (@radhagiri) in Your Story last month.  Giri’s article, entitled:  7 traits to look for in B2B content marketers, outlines how content marketing has become “the backbone of most of marketing […]