Tag: social media marketing for public affairs

8 reasons why your company should be on Twitter

Companies are increasingly using the internet as a means by which to communicate with key audiences.  And as Ed Adler (@eadler12) recently outlined in PRWeek, Twitter may be the best place for corporate executives to begin online engagement. […]

“Long form content” among digital trends of Davos 2016

Long form content is among 5 digital trends of Davos 2016, according to Marcia Newbert (@EdelmanDC), writing in Edleman Digital Blog. As Newbert explained, each January, “the Annual Meeting of the World Economic Forum (WEF) in Davos, […]

Business Insider sale: Implications for corporate and professional services publishing

Corporate and professional services firms can learn something from the recent acquisition of online digital news magazine Business Insider (@businessinsider) by European publishing company Axel Springer (@axelspringer_EN):  Online publishing is something you should be embracing. Last month, Julia Greenberg […]

Delegating social media: No easy task

Approximately 40% of the world’s population is connected to the internet, the growth of which you can view live here.  “In 1995, it was less than 1%.  The number of internet users has increased tenfold from 1999 […]

5 reasons to establish a corporate blog

Edward Gerwin, Jr. recently outlined in UPS’ Longitudes blog how the internet is affording more opportunity to companies seeking to expand globally.   But importantly, with approximately 3 billion people connected to the internet — the opportunities for those who would […]

Good writers make complex businesses easier to understand

Good writers are integral to the B2B content marketing process, writes Radha Giri (@radhagiri) in Your Story last month.  Giri’s article, entitled:  7 traits to look for in B2B content marketers, outlines how content marketing has become “the backbone of most of marketing […]